CIRIEC Working Papers 2020/16- FREE ACCESS

CIRIEC
publication 06/07/2021
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Ciriec publicationPUBLICATION 
Ciriec - working papers
Determining Factors of Loyalty in Brazilian Agricultural Cooperatives

Christiane MARTINEZ, Vilmar MOREIRA, Reginaldo BARREIROS & Alex WEYMERAn extensive literature review, content analysis of interviews and a survey with cooperative members allowed to identify factors that affect loyalty: culture, price, profit, transparency, relationship and leadership.
Among the main findings, the research found that members’ perception of “trust” is more supported on a calculative logic of relationship based on exchanges, prices and payment than on shared meanings with long-term perspectives guided by cooperative principles.
The extensive bibliographical reference and emerging factors found can help other researchers to develop deeper understandings on loyalty of members to agricultural coops. 

Date2020
WP20/16
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